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[Data] List of BtoB Marketing Measures

[Data] List of BtoB Marketing Measures

Introducing measures aimed at expanding recognition and measures for lead acquisition!

In this document, we introduce various BtoB marketing initiatives. For the purpose of increasing awareness, we present online advertising such as listing ads and display ads, as well as offline advertising like TV and radio commercials and transit ads. We also cover non-advertising initiatives such as social media management and press releases. Additionally, we explain initiatives aimed at lead acquisition, lead nurturing, and generating business negotiations. [Contents] ■ Initiatives for increasing awareness ■ Initiatives for lead acquisition ■ Initiatives for lead nurturing ■ Initiatives for generating business negotiations *For more details, please download the PDF or feel free to contact us.

  • Ad management and operations
  • Internet Advertising

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[Information] How to Start Sales Role-Playing That You Can Practice Just by Imitating

[Information] How to Start Sales Role-Playing That You Can Practice Just by Imitating

We will share our know-how based on the insights we have gained from supporting business DX for many years!

This document explains the concepts for practicing sales role-playing with examples. It covers the four objectives of sales role-playing, the breakdown of the sales process, customer assumptions, and the preparation of scenarios and goals. Additionally, it provides tips for practice and reflections on the experience. We hope this document serves as a catalyst for enhancing your sales skills. [Contents] ■ Introduction ■ Preparation ■ Practice ■ Reflection *For more details, please download the PDF or feel free to contact us.

  • others

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Four Patterns of SFA Utilization for Small and Medium-sized Enterprises

Four Patterns of SFA Utilization for Small and Medium-sized Enterprises

Visible results, vivid images. Introducing utilization patterns that can be understood by the number of salespeople.

This document introduces how small and medium-sized enterprises are utilizing SFA based on actual customer cases. It also includes the basic concepts of SFA, patterns of SFA utilization, and points to consider when contemplating implementation. Let's start by defining the diverse sales processes into about five steps. By creating a "yardstick" for sales, it becomes possible to start small with SFA design. [Contents] ■ Introduction ■ Basic concepts of SFA ■ Four examples of SFA utilization patterns ■ Summary: Points to consider for SFA implementation *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)

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[Data] 25 Selected Business Frameworks

[Data] 25 Selected Business Frameworks

You will develop analytical skills that create profits! Please make sure to utilize this in your business.

This document introduces frameworks that are often used as thinking tools for marketers when considering business, and which have been recognized as beneficial. It explains various business frameworks used for business planning and marketing strategy development, as well as frameworks that are convenient for implementing and executing marketing plans and initiatives. Additionally, it presents frameworks that are useful for enhancing the execution capabilities of marketing and sales operations. 【Contents】 ■ Chapter 1: Frameworks related to management strategy ■ Chapter 2: Marketing frameworks ■ Chapter 3: Frameworks to enhance marketer capabilities *For more details, please download the PDF or feel free to contact us.

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SFA tool "Kairos3 Sales"

SFA tool "Kairos3 Sales"

We provide comprehensive support from customer information management to order processing and collaboration with marketing.

"Kairos3 Sales" is an SFA tool that can accurately solve challenges in sales activities with a precise approach. It supports the efficiency of sales activities and improves results, enabling "process management" and "result analysis." By integrating with "Kairos 3 Marketing" and external tools, it further promotes sales activities. Through analysis based on accurate numbers, it is possible to build a sales organization that increases revenue. 【Features】 ■ Create a system that allows focus on important initiatives, achieving many results in a short time ■ Utilize marketing data in sales activities to enhance deal conversion and closing rates ■ Enable managers to understand the state of the organization from various angles and encourage appropriate improvements ■ Eliminate performance variability and ensure reproducibility of successful patterns *For more details, please refer to the related links or feel free to contact us.

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  • スクリーンショット 2025-11-17 15.10.29.png
  • SFA (Sales Support System)

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39 Writing Techniques That Anyone Can Use to Write an Essay Scoring Over 80 Points

39 Writing Techniques That Anyone Can Use to Write an Essay Scoring Over 80 Points

Publishing the internal manual with example sentences! For everyone who wants to make writing their skill.

This document introduces techniques for writing an 80-point essay, complete with example sentences. It explains techniques for writing concise sentences, methods for writing concretely, tips related to grammar and sentence structure, and techniques for "writing in an easy-to-read manner." This material is suitable for those in charge of owned media, newsletter editors, freelance writers, and anyone looking to improve their writing skills. 【Contents (partial)】 ■ Eliminate unnecessary information ■ Write concretely ■ Pay attention to grammar and sentence structure ■ Write in an easy-to-read manner ■ Add persuasiveness *For more details, please download the PDF or feel free to contact us.

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